Google, Nordstrom, Disney, and IKEA come to mind for me. But let’s take a minute to explore the world of wordmarks and dig into what makes for a good word-based logo.įirst, take a moment to picture in your head some of the wordmark logos you see on a regular basis. If you’re not a graphic designer, that probably sounds a little exaggerated, like I’m making a mountain out of a molehill. Without the aid of supporting symbols or pictorial elements, the execution needs to be perfect. You need to manipulate the text in a way that expresses something about the essence of your brand, and still looks simple and professional. But in order to come up with a solution that is both simple and yet distinctive and appropriate, using only type… That takes a lot of skill. The truth is, some wordmarks are ridiculously simple in their construction. Now, you may have a nagging suspicion in the back of your head: “Wordmarks look so simple! There’s no way I’m gonna pay thousands of dollars just to have someone type out my brand name in some random font.” When you do this, it’s referred to as a “combination mark.” We’ll cover those later.įor now, we’re just going to focus on standalone wordmark logos. It’s pretty common practice to combine a wordmark with a symbol or monogram. Specifically, the words that form your company’s name. Quick aside before we begin: Sometimes, I might say “trademark” or “brand mark.” These words mean the exact same thing as “logo”-it just gets kind of repetitive using the same word all the time.Ī wordmark logo is entirely made out of, yeah, you guessed it: words. For our purposes, we are going to focus on four major types of logo designs: wordmarks, lettermarks, symbols, and combination marks. Where does your logo fit in? Where would you like it to be?Īs you begin the journey toward the perfect logo for your business, take stock of the types of logos out there and get a feel for how each communicates and which ones resonate most with your brand. Even subtle factors can affect the way a logo is perceived, which is why you should leave the job of designing a logo in the hands of a competent designer.īecause, let’s be honest, you don’t want to represent your brand with a poorly-conceived, badly-executed logo. The design decisions that go into your logo are seemingly infinite: color palette, typeface, shapes, layout… it can be a bit overwhelming. Your logo is going to do some of the heavy lifting when it comes to building brand recognition, so it needs to represent you effectively. You’re ready to proceed from the brand strategy phase to designing your brand’s visual identity, complete with a logo you can be proud of.īut have you taken the time to consider what type of logo will work best for your company? You’ve established an authentic tone and your core values are clearly defined. You know who you are, how you want to be perceived and you have a crystal-clear picture of who your target audience is. So, let’s say that you’ve laid all the groundwork for your brand:
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